— Our Purpose is to enrich peoples lives through the experience of fine tea and the Sip-by-Sip life ~ a life of health, balance, and well-being.

— Our Mission is to become the leading purveyor of fine teas and herbs in the world: respected for our unsurpassed quality, unequaled product selection, service, creativity, and presentation. (Our covert mission is to start a Tea Revolution by infusing our culture with a new and relevant tea ceremony.)

— Our Way is to encourage Citizens of The Republic (our customers) to discover the many virtues of tea anew by providing truly outstanding products and delivering them in innovative ways. We aim to educate, inspire, and communicate the quality, benefits, values, and lifestyle of The Republic of Tea and its products in everything we do.

— We are committed to taking care of our customers in a kind, respectful, and compassionate way and to building long-term, mutually rewarding relationships with our suppliers, customers, communities, and each other.

— We value patience, persistence, initiative, resourcefulness, courage, and a good sense of humor. We appreciate beauty, simplicity, and genuine content.

— We are mindful of the impact that our actions and business activities have on our communities and environment and are conscientious to act in a long-term and responsible manner.

— We know that as an organization and as individuals we must continually learn, grow, and innovate in order to progress, succeed, and accomplish our goals.

— We delight in drinking tea.